3 Time-Saving Best Practices and Supportive Tools for Small Digital and Marketing Agencies
Running a small women-owned marketing agency can be a thrilling journey, but it also comes with its fair share of challenges. With limited time and resources, efficiency and productivity become crucial.
In this blog post, we will explore three time-saving best practices and supportive tools that can empower small digital and marketing agencies to achieve more while staying on top of their game.
(1) Streamline Project Management with Asana:
When it comes to project management, Asana is a game-changer. It's a versatile tool that helps teams stay organized, collaborate effectively, and meet deadlines. Unlike other options like ClickUp, Asana offers a straightforward and user-friendly interface, making it easy for anyone to dive in and start managing projects seamlessly.
Crystal’s Fave Feature: One of my favourite free features in Asana is the "My Tasks" section. It allows you to create your own to-do list within a project, helping you prioritize and focus on what needs to be done. With Asana by your side, you and your team can conquer any project or task easily, and breezy.
(2) Automate Social Media Scheduling with Later:
Social media is a powerful tool for digital marketing, but it can quickly become time-consuming. That's where Later comes in. Later is a fantastic social media management tool that allows you to schedule and automate your posts across various platforms. It takes the hassle out of manually posting content every day, giving you more time to engage with your audience and analyze your campaigns.
Crystal’s Fave Feature: One of my favourite features in Later is the Visual Planner. It provides a visual overview of your scheduled posts, making it a breeze to plan and curate a cohesive and visually stunning feed. With Later, you can streamline your social media efforts and make a lasting impact on your audience.
(3) Utilize Email Marketing Automation with ActiveCampaign or FloDesk:
Email marketing is a tried and true method for reaching and engaging with your audience. ActiveCampaign and FloDesk are two incredible tools that can revolutionize your email marketing game.
Compared to competitors like MailChimp, ActiveCampaign and FloDesk offer advanced automation features and user-friendly interfaces.
ActiveCampaign empowers you to create personalized email sequences triggered by specific actions or events. It's like having your own personal assistant that delivers the right message at the right time.
On the other hand, FloDesk is known for is beautiful and easy-to-design emails that will make your brand shine.
Both tools provide excellent automation capabilities, helping you nurture leads and engage with your audience effortlessly.
In a nutshell: Running a small women-owned digital and marketing agency is no easy feat, but by implementing these time-saving best practices and utilizing supportive tools like Asana, Later, and either ActiveCampaign or FloDesk, you can take your agency to new heights.
Streamline your project management, automate your social media scheduling, and leverage email marketing automation to save time and deliver exceptional results.
And remember mama, your time is precious, and these tools are here to support you on your journey to success.
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