Post-Summer Slump? How to Reignite Your Business Energy and Motivation
I'm a business owner who had a fun and fully loaded summer. Between client projects, family outings, and trying to squeeze in some downtime, I found myself juggling more than I expected. While business didn’t stop, my routine definitely faced its fair share of challenges, pivots, and workarounds—especially with my three-year-old son getting ready to start school! Now that the summer is winding down, it's time to refocus and get back on track. If you’re feeling the same post-summer slump, don’t worry—I’ve got you covered with practical tips to reignite your energy and motivation.
Step 1: Acknowledge the Summer Shift
First things first, acknowledge that summer brought a shift in your routine. Maybe you were more relaxed with your schedule, or perhaps you had to work around vacations and family time. It’s completely normal for your business energy to dip during this season. The key is not to beat yourself up about it but to recognize that it happened and now it’s time to reset.
Actionable Tip: Reflect and Reset
Take a moment to reflect on how your summer went. What worked well? What didn’t? Grab a notebook or open a document and jot down the main challenges you faced and the wins you celebrated. This reflection will help you identify areas where you need to refocus as you transition into fall.
Step 2: Set Fresh Goals for the Fall
Now that you’ve reflected on your summer, it’s time to set new goals for the fall. Start by identifying your priorities for the next few months. Whether it’s launching a new product, growing your client base, or improving your systems, having clear goals will give you a sense of direction and purpose.
Actionable Tip: Break Down Your Goals
Once you’ve identified your big goals (I recommend starting with one goal, and stacking your goals from there), break them down into smaller, manageable tasks. For example, if your goal is to launch a new digital product, your tasks might include market research, product development, and marketing strategy. Breaking your goals into bite-sized tasks makes them less overwhelming and more achievable.
Pro Hack: Use a project management tool like Notion or Asana to organize your goals and tasks. Set deadlines and assign priorities to keep yourself on track.
Step 3: Reengage with Your Clients and Community
After a summer of distractions, it’s essential to reconnect with your clients and community. Reengaging with your audience can reignite your passion for your work and remind you why you love what you do.
Actionable Tip: Plan a Client Check-In
Reach out to your clients with a friendly check-in email. Ask them how their summer went, update them on any business news, and let them know what exciting things are coming up in the fall. This not only strengthens your relationships but also gets you back into the rhythm of client communication.
Pro Hack: Consider hosting a fall-themed event or webinar to reengage your community. It’s a great way to offer value, showcase your expertise, and get people excited about your brand again.
Step 4: Create a New Routine That Works for You
With the summer behind you, it’s time to establish a routine that supports your business goals and personal life. A fresh routine can help you regain control and boost your productivity.
Actionable Tip: Design Your Ideal Day
Start by envisioning your ideal workday. What time do you want to start? How will you structure your day? For me, with my son starting school, mornings have become a crucial time to focus on the most important tasks before the school day ends. Design your day around your priorities and make sure to include time for breaks and self-care.
Pro Hack: Use time-blocking to create a balanced schedule. Dedicate specific blocks of time to focused work, client meetings, and personal activities. This helps prevent burnout and ensures you’re making progress on your goals.
Step 5: Boost Your Motivation with a Fresh Workspace
Sometimes, a change in your physical environment can do wonders for your motivation. If your workspace still feels like summer chaos, it might be time for a refresh.
Actionable Tip: Declutter and Redecorate
Start by decluttering your workspace. Get rid of anything that no longer serves you or feels like clutter. Next, add a few new touches to make your space feel fresh and inspiring. This could be as simple as adding a new plant, updating your desk accessories, or even rearranging your furniture.
Pro Hack: Create a vision board or goal board for the fall. Display it in your workspace as a constant reminder of what you’re working towards. Visual cues can be powerful motivators.
Step 6: Get Moving to Boost Your Energy
When you’re feeling sluggish, getting physically active can help boost your energy and clear your mind. Incorporating movement into your routine is a great way to shake off the summer slump and get back into a productive groove.
Actionable Tip: Incorporate Movement into Your Day
You don’t need to start an intense workout regimen to feel the benefits. Even a short walk, a quick stretch, or a few minutes of yoga can help reenergize you. Try scheduling movement breaks throughout your day—set a timer if you need a reminder!
Pro Hack: Use movement as a transition between tasks. For example, take a five-minute stretch break after finishing a focused work session. It’ll help you reset and prepare for the next task with renewed energy. I also recommend getting yourself a walking desk treadmill. Before you know, you’ll have 10K steps in before your first meeting of the day!
Step 7: Celebrate Small Wins
As you work on reigniting your business energy and motivation, remember to celebrate your progress. Recognizing and celebrating small wins can keep you motivated and remind you that you’re moving in the right direction.
Actionable Tip: Track and Celebrate Your Wins
Keep a “win” journal where you write down any achievements, big or small. Did you complete a challenging task? Land a new client? Stick to your new routine for a week? Write it down! At the end of each week, review your wins and celebrate them.
Pro Hack: Treat yourself when you reach a milestone. Whether it’s a favorite treat, a relaxing activity, or simply taking some time off, rewarding yourself reinforces positive progress.
In a Nutshell: You’ve Got This!
Coming back from a go-go-go summer can feel like a challenge, but with the right mindset and strategies, you can reignite your business energy and motivation. Start by acknowledging the shift, setting fresh goals, reengaging with your clients, and creating a routine that works for you. Remember, small steps add up to big changes, and you’ve got what it takes to make this fall your most productive season yet.
Let’s kickstart the fall with renewed energy and excitement for what’s to come! 🍂💪
I’d love to hear from you—how are you reigniting your motivation after summer?
About Crystal Eva
Crystal Eva is a Fractional Chief Operating Officer. She empowers and supports women entrepreneurs by streamlining their technology, enhancing client retention, and elevating the client journey and onboarding process with seamless efficiency.
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